Hi, I'm Swarna

I'm a

I transform digital, physical and service experiences through research, strategy and storytelling.—Advocating for users since 2020.

MY UX PRACTICE

User Advocacy


My goal is to advocate users’ needs both in everyday decisions and at the executive level. I’m focused on clearly demonstrating the value of UX to gain stakeholder buy-ins and promote strong UX practices within the team.

Storytelling


Collecting research findings is one thing, but sharing them in a way that sticks is another. I make it a point to turn insights into clear, compelling messages that resonate with each audience, ensuring they’re both engaging and easy to act on.

Adaptability


I’m at my best in growth-focused environments, whether things are steady, fast-paced, or constantly changing. I work to stay adaptable and flexible, encouraging collaboration within the team and cross-functionally.


PROJECTS



Hi, I'm Swarna

I'm a

I transform digital, physical and service experiences through research, strategy and storytelling. —Advocating for users since 2020

Boehringer Ingelheim

User interviews I Service blueprints I Usability testing I Web UX design

How I facilitated a 41% reduction in time on task and increased user satisfaction of a clinical studies management system by 40%

Boehringer Ingelheim

User interviews I Service blueprints I Usability testing I Web UX design

How I facilitated a 41% reduction in time on task and increased user satisfaction of a clinical studies management system by 40%

Boehringer Ingelheim

User interviews I Service blueprints I Usability testing I Web UX design

How I facilitated a 41% reduction in time on task and increased user satisfaction of a clinical studies management system by 40%

Rupeek Fintech Pvt Ltd

Field research I Concept testing I Usability testing I Kiosk & app design

How I led user research and design of a gold backed loan product from concept to launch, achieving an 85% user satisfaction post launch

Rupeek Fintech Pvt Ltd

Field research I Concept testing I Usability testing I Kiosk Design

How I led user research and design of a gold backed loan product from concept to launch, achieving an 85% user satisfaction post launch

Rupeek Fintech Pvt Ltd

Field research I Concept testing I Usability testing I Kiosk Design

How I led user research and design of a gold backed loan product from concept to launch, achieving an 85% user satisfaction post launch

University of Michigan

Benchmarking I Focus groups I Information architecture I A/B testing

How I conducted research to improve the information architecture of a graduate studies website, reducing error rate by 35% and improving task completion by 44%

University of Michigan

Benchmarking I Focus groups I Information architecture I A/B testing

How I conducted research to improve the information architecture of a graduate studies website, reducing error rate by 35% and improving task completion by 44%

University of Michigan

Benchmarking I Focus groups I Information architecture I A/B testing

How I conducted research to improve the information architecture of a graduate studies website, reducing error rate by 35% and improving task completion by 44%

Rupeek Fintech Pvt Ltd

Concept testing

How I researched user acceptance of a gold-backed investment scheme, taking it from concept to pilot launch

Rupeek Fintech Pvt Ltd

Concept testing

How I researched user acceptance of a gold-backed investment scheme, taking it from concept to pilot launch

Rupeek Fintech Pvt Ltd

Concept testing

How I researched user acceptance of a gold-backed investment scheme, taking it from concept to pilot launch

01

Case Studies

MY UX PRACTICE

User Advocacy


My goal is to advocate users’ needs both in everyday decisions and at the executive level. I’m focused on clearly demonstrating the value of UX to gain stakeholder buy-ins and promote strong UX practices within the team.

Storytelling


Collecting research findings is one thing, but sharing them in a way that sticks is another. I make it a point to turn insights into clear, compelling messages that resonate with each audience, ensuring they’re both engaging and easy to act on.

Adaptability


I’m at my best in growth-focused environments, whether things are steady, fast-paced, or constantly changing. I work to stay adaptable and flexible, encouraging collaboration within the team and cross-functionally.


MY UX PRACTICE

User Advocacy


My goal is to advocate users’ needs both in everyday decisions and at the executive level. I’m focused on clearly demonstrating the value of UX to gain stakeholder buy-ins and promote strong UX practices within the team.

Storytelling


Collecting research findings is one thing, but sharing them in a way that sticks is another. I make it a point to turn insights into clear, compelling messages that resonate with each audience, ensuring they’re both engaging and easy to act on.

Adaptability


I’m at my best in growth-focused environments, whether things are steady, fast-paced, or constantly changing. I work to stay adaptable and flexible, encouraging collaboration within the team and cross-functionally.


EXPERIENCE

Boehringer Ingelheim

UX Researcher I June, 2023 - Current

Led UX research for a global clinical study management platform, reducing time on task by 41% and increasing user satisfaction by 40%. Drove $2M in cost savings by uncovering data inefficiencies through user research and translating insights into high-impact design decisions. Streamlined onboarding across a complex data ecosystem, achieving 80% task completion, scaling solutions to 36 workflows.

Rupeek Fintech Pvt Ltd

UX Researcher I Oct, 2020 - June, 2022

Spearheaded end-to-end UX research for a gold loan kiosk app and a gold-backed investment product from concept to launch. Addressed conversion drop-offs through interviews, post-transaction surveys, and funnel analysis. Drove an 8% increase in conversion and achieving 85% user satisfaction. Shaped roadmap and go-to-market decisions through discovery, validation, and A/B testing. Owned research operations and mentored 2 interns in UX research and agile practices.

OTHER PURSUITS

I Write.

I have just begun contributing to our community by sharing my experiences and takeaways for fellow UXers

I Speak. I Host

I am a UXDX ambassador. I host UX events and built a community of 240 members in Washington D.C.

I Paint.

I travel and capture some memories with watercolors


Hi, I'm Swarna

I'm a

I transform digital, physical and service experiences through research, strategy and storytelling.

—Advocating for users since 2020