Hi, I'm Swarna

Hi, I'm Swarna

I'm a

I'm a

I work at the intersection of UX research, design, AI and product strategy, turning human insights into meaningful business outcomes. With 5+ years across B2B and B2C products, I help teams navigate ambiguity, challenge assumptions, and build better experiences.

Projects

AI Literature Review Platform

User interviews I Process mapping I Usability testing I AI Design

How I used co-design workshops to scope an MVP that saved ~$1M in two months

AI Literature Review Platform

User interviews I Process mapping I Usability testing I AI Design

How I used co-design workshops to scope an MVP that saved ~$1M in two months

AI Literature Review Platform

User interviews I Process mapping I Usability testing I AI Design

How I used co-design workshops to scope an MVP that saved ~$1M in two months

Clinical Studies Management System

User interviews I Service blueprints I Usability testing I Web UX design

How my research into a scattered clinical studies intake process led to a single platform, saving $2M in data costs, cutting task time by 41%, and lifting user satisfaction by 40%.

Clinical Studies Management System

User interviews I Service blueprints I Usability testing I Web UX design

How my research into a scattered clinical studies intake process led to a single platform, saving $2M in data costs, cutting task time by 41%, and lifting user satisfaction by 40%.

Clinical Studies Management System

User interviews I Service blueprints I Usability testing I Web UX design

How my research into a scattered clinical studies intake process led to a single platform, saving $2M in data costs, cutting task time by 41%, and lifting user satisfaction by 40%.

Kiosk In-branch fintech product

Field research I Concept testing I Funnel Analysis I Kiosk & app design

How I led user research and design of a gold backed loan product from concept to launch, increasing conversion by 8%

Kiosk In-branch fintech product

Field research I Concept testing I Usability testing I Kiosk Design

How I led user research and design of a gold backed loan product from concept to launch, achieving an 85% user satisfaction post launch

Kiosk In-branch fintech product

Field research I Concept testing I Usability testing I Kiosk Design

How I led user research and design of a gold backed loan product from concept to launch, achieving an 85% user satisfaction post launch

UMich Website- Graduate Section Redesign

Benchmarking I Focus groups I Information architecture I A/B testing

How I conducted research to improve the information architecture of a graduate studies website, reducing error rate by 35% and improving task completion by 44%

UMich Website- Graduate Section Redesign

Benchmarking I Focus groups I Information architecture I A/B testing

How I conducted research to improve the information architecture of a graduate studies website, reducing error rate by 35% and improving task completion by 44%

UMich Website- Graduate Section Redesign

Benchmarking I Focus groups I Information architecture I A/B testing

How I conducted research to improve the information architecture of a graduate studies website, reducing error rate by 35% and improving task completion by 44%

Projects

Where I bring value to teams

Frame

Find the real problem behind the request.

In-depth interviews

Contextual inquiry

Stakeholder workshops

Journey maps/Service blueprints

Personas, mental models

Focus

Turn insight into scope, priorities and a roadmap.

Opportunity sizing

Prioritized recommendations

Requirements & user stories

Hypothesis definition

Define Success metrics

Iterate

Explore options with users and refine before committing.

Flows, wireframes, prototypes

Co-design workshops

Rapid prototyping

Interaction design

Design critiques

Concept iterations

De-risk

Test the bet before the team builds it.

Concept & value-prop tests

Usability testing

IA Review

Stakeholder alignment

Build

Design it, and stay in the room while it ships.

Design system

Agile sprints with engineering

Accessibility (WCAG) reviews

Design QA

Dev handoff

Prove

Measure what changed, then loop back in.

SQL + qual triangulation

CSAT/NPS surveys

Funnel analysis

A/B campaigns

Analytics dashboards

Post-launch interviews

Experience

Boehringer Ingelheim

senior UX Researcher I June, 2023 - Current

Led end-to-end UX research, product design, and service design for complex enterprise clinical, data, and AI platforms. Partnered with cross-functional teams to optimize workflows, shape product strategy, and drive measurable business impact, including $2M in cost savings, 41% faster task completion, and 40% higher customer satisfaction.

Rupeek Fintech Pvt Ltd

UX Researcher I Oct, 2020 - June, 2022

Led 0-to-1 product discovery, UX research, and design for digital lending, investment, and physical-digital kiosk experiences. Collaborated with product, engineering, and operations teams to shape product strategy, improve customer journeys, and drive an 8% increase in conversion and 85% user satisfaction.

Boehringer Ingelheim

senior UX Researcher I June, 2023 - Current

Led end-to-end UX research, product design, and service design for complex enterprise clinical, data, and AI platforms. Partnered with cross-functional teams to optimize workflows, shape product strategy, and drive measurable business impact, including $2M in cost savings, 41% faster task completion, and 40% higher customer satisfaction.

Off the clock

I Speak. I Host

I am a UXDX ambassador. I host UX events and built a community of 240 members in Washington D.C.

I Paint

I travel and capture some memories with watercolors

I Write

I have just begun contributing to our community by sharing my experiences and takeaways for fellow UXers

I Volunteer

I'm a total softie for animals. I miss my dog terribly, so I get my dose of furry love by volunteering at shelters.

I Inhale Asian Food

I'm always on a look out for the next asian spot around me.

I Strength Train

Been strength training for a year and trying to be consistent. Not been easy, not gonna lie, but at it!

Hi, I'm Swarna

I'm a


I work at the intersection of UX research, design, AI and product strategy, turning human insights into meaningful business outcomes. With 5+ years across B2B and B2C products, I help teams navigate ambiguity, challenge assumptions, and build better experiences.


Hi, I'm Swarna

Hi, I'm Swarna

I'm a

I'm a

I work at the intersection of UX research, design, AI and product strategy, turning human insights into meaningful business outcomes. With 5+ years across B2B and B2C products, I help teams navigate ambiguity, challenge assumptions, and build better experiences.