Facilitating gold loans through a self serve kiosk

Project Type

Professional project at Rupeek Fintech Pvt Ltd

My Role

UX Researcher and Designer

Methods

Concept testing, field research, semi-structured interviews, wireframing and prototyping, usability testing

Deliverables

Personas, Storyboarding, Usability test reports, Journey mapping, Overall UX research reports

Tools

Figma, Dovetail, Excel, Fullstory, Google meet

How I led user research and design of a gold backed loan product from concept to launch, achieving an 85% user satisfaction post launch

How I led user research and design of a gold backed loan product from concept to launch, achieving an 85% user satisfaction post launch

How I led user research and design of a gold backed loan product from concept to launch, achieving an 85% user satisfaction post launch

Go To Project

05

Personas

2 personas were defined:

  • Competitor and new to gold loan customers

  • Ex-Rupeek customers

Let’s work together

SWARNA

©

Swarna Pandu

2024

Let’s
Collaborate

©

Swarna Pandu

2024

Let’s
work together

SWARNA

©

Swarna Pandu

2024