PROJECTS

Boehringer Ingelheim

User interviews I Service blueprints I Usability testing I Web UX design

How I facilitated a 50% reduction in process support and increased user satisfaction of a clinical studies management system by 36%

Rupeek Fintech Pvt Ltd

Field research I Concept testing I Usability testing I Kiosk Design

How I led user research and design of a gold backed loan product from concept to launch, achieving an 85% user satisfaction post launch

University of Michigan

Benchmarking I Focus groups I Information architecture I A/B testing

How I conducted research to improve the information architecture of a graduate studies website, reducing error rate by 35% and improving task completion by 44%

Rupeek Fintech Pvt Ltd

Concept testing

How I researched user acceptance of a gold-backed investment scheme, taking it from concept to pilot launch

MY UX PRACTICE

User Advocacy

My goal is to advocate users’ needs both in everyday decisions and at the executive level. I’m focused on clearly demonstrating the value of UX to gain stakeholder buy-ins and promote strong UX practices within the team.

Storytelling

Collecting research findings is one thing, but sharing them in a way that sticks is another. I make it a point to turn insights into clear, compelling messages that resonate with each audience, ensuring they’re both engaging and easy to act on.

Adaptability

I’m at my best in growth-focused environments, whether things are steady, fast-paced, or constantly changing. I work to stay adaptable and flexible, encouraging collaboration within the team and cross-functionally.

EXPERIENCE

Boehringer Ingelheim

UX Researcher I June, 2023 - Current

Improved project success rate by 50% through a research strategy using journey maps and service blueprints. Transformed user insights into prototypes, achieving 80% task completion. Led UX workshops and developed learning materials for the team.

Rupeek Fintech Pvt Ltd

UX Researcher I Oct, 2020 - June, 2022

Conducted end-to-end research for 0-1 products, shaping product direction and optimizing user experience. Led a pilot launch scaling to 1,000+ transactions, delivered insights to stakeholders, and mentored interns in UX research and design.